LIFE INC.

Reviewed 6/14/2010

Life Inc., by Douglas Rushkoff

LIFE INC.
How the World Became a Corporation and How To Take It Back
Douglas Rushkoff
New York: Random House, 2009

Rating:

5.0

High

ISBN-13 978-1-4000-6689-6
ISBN-10 1-4000-6689-1 274pp. HC $26.00

The meeting will come to order.

"The premise for an industrial society rested in the ability for corporations to secure cheap and willing labor. Today, this means outsourcing. But originally it meant creating a compliant workforce at home, however coercively it had to be done. In order to be controlled, the teeming masses would be broken down into a mass of teeming individuals."

After the Civil War and the ascendance of the railroad corporations, America changed scale. Local merchants and farmers were consolidated into larger industries. Small businessmen were overwhelmed by big companies and the 'robber barons' who owned them. Free enterprise had always meant the right of individuals to pursue their private economic activities in a highly local, human-scaled marketplace. Now it was growing out of control, favoring the interests of a tiny élite of corporate chiefs over everyone and everything else.

– Pages 100-101

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